Current Research Information System, University of Piraeus (CRIS)

Fragile international and economic relationships between nations in the last decade, have resulted in shifts of consumer behaviour towards import offerings, mostly in favor of domestic brands. This turbulence has escalated nationalism, animosity and ethnocentrism. Hence, the basic question is whether the tendency of consumers to prefer domestic brands has an impact on the effects of branding strategies. This paper explores the moderating effects of CET on the effectiveness of loyalty strategi...

This study investigates consumer ethnocentrism, brand equity, brand origin confusion and customer involvement’s impact on purchase intentions between domestic and import shampoo brands amongst Chinese and Greek consumers. It seeks to validate a new measurement scale–CEESCALE and test political event’s influence on consumer ethnocentrism. Street surveys were conducted in Guangzhou and Athens with a total of 257 and 211 questionnaires collected respectively. Regression analysis and structu...

There is a strong piece of evidence that companies in countries facing ongoing recession proceed on serious marketing budget cut-offs in order to meet their financial goals (Rollins et al., 2014). As a result, customer experience gets poorer when consumers interact with the brand, which culminates in brand switching and reduced customer loyalty (Brakus et al., 2009; Sussan et al., 2012). Given that recent economic crisis rapidly aggravates, it is imperative that firms should implement marketi...

Firms around the globe spend millions of dollars on marketing programs in order to build strong brands and positively affect consumer behaviour (Rust et al., 2004). Marketing spending enables brands to retain existing customers, attract new ones as well as to increase their share of wallet (Oliver, 1999; Rust et al., 2004; Vogel et al. 2008; Ou et al., 2013; Lee et al.; 2014). Thus, marketing has a direct effect on cash-flow deriving from customers, posing them a market-based capital (Rust et...

This article presents information regarding the key performance indicators (KPIs) for radio frequency identification (RFID) technology from the TEB (technology - education - business) model. Indicators will be adopted in the supply chain management area in Greece. The article examines the key performance indicators from the three different systems (technology, education and business); and an extended analysis focusing on the adoption of the RFID technology in the Greek environment is also inc...

This literature review gathers information regarding the latest trends of radio frequency identification (RFID) technology in supply chain management (SCM). This article explores and examines a number of papers, journals and publications written about RFID technology in the area of SCM. Extended research has been carried out by examining the adoption of RFID technology in the Greek environment. Case studies have also been collected from the publications to point out the industries and/or orga...

The aim of this paper is to provide some assessment of the Foreign Direct Investment (FDI) prospects of the two transition countries acceded to the EU on January 1st, 2007, namely Bulgaria and Romania. In particular, it would attempt to assess the main FDI determinants for these countries after accession. Wage differentials between the two newly acceded countries and the EU-15 average in an environment of increasing trade integration with the EU-15 proves to be the primary reason of FDI entry...

During the three decades following the economic reforms of 1978, China became the FDI (Foreign Direct Investment) largest recipient country among developing countries. China’s FDI annual inflows increased from USD109 million in 1979 to USD13,841 million in 2007. FDI attraction is an important component of China’s state policy of economic transition to a market system of economic organisation. Since the reform the Eastern, Central and Western Regions of China have made remarkable progress in e...

The aim of this paper is to construct and test a model explaining the inward FDI position of Greece on the basis of its location advantages during 1976-2008 period. The model consists of variables approximating location advantages as these are suggested by economic theory and empirical research.

The aim of this paper is to test the hypothesis that the outward foreign direct investment (FDI) position of countries may be considered as a function of country specific characteristics, such as income, exchange rate, technology, human capital and openness of the economy. The model developed identifies the main determinants of outward FDI using time series data for five European Union members and four non-European Union countries. The model indicates that real gross national product is prove...

The aim of this paper is to examine the impact of economic integration on intra EU FDI. More specifically, a model is employed regressing country relative intensities of inward FDI originated from within the EU against a set of variables expected to affect the FDI inter-country distribution. Trade appears to be a significant and positive factor mobilizing intra regional inward FDI in almost all cases. The next important determinants of intra EU FDI are supply cost variables. Capital productiv...

Purpose – To evaluate the relevance of the source country idiosyncratic factors in determining the firm's foreign direct investment (FDI) propensity and consequently the country's outward FDI position. Design/methodology/approach – A sample containing all countries with positive outward FDI flows for the whole period between 1976 and 1999 is selected. The sample consists of 25 countries and is divided in three groups, namely advanced countries, middle-income countries and developing countrie...

This paper investigates the foreign direct investment (FDI) attractiveness for Greece as a host country compared with the rest of the EU countries. The main objective of this work is to identify the factors that improved or worsened Greece�s attractiveness during the last few years. An econometric model and a comparative index of FDI attractiveness have been constructed in order to identify the differences in the attractiveness of the countries. The results obtained prove that during the last...

The aim of this paper is to analyze the main determinants of the bilateral trade flows between Japan and seven countries members of the European Union. The analysis focuses on the importance of prices, activity variables, the inflows of Japanese Foreign Direct Investment (FDI) towards these European countries and the exchange rate fluctuations on exports and imports via the pass-through effect. The methodology adopted is the construction and ec- onometric estimation of a model comprising of d...