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|Title:||Strategies for increasing marketing share of recycled products–A Games Theory Approach|
econophysics financial markets business and management
Industrial and technological research and development
|Publisher:||AIP Conference Proceedings|
|Citation:||International Conference of Computational Methods in Sciences & Engineering 2008 (ICCMSE)|
|Abstract:||A methodological framework (including 28 activity stages and 10 decision nodes) has been designed under the form of an algorithmic procedure for the development of strategies for increasing the market share of recycled products within a games theory context. A case example is presented referring to a paper market, where a recycling company (RC) is in competition with a virgin-raw-material-using company (VC). The strategies of the VC, for increasing its market share, are the strengthening of (and advertisement based on) the high quality (VC1), the high reliability (VC2), the combination quality and reliability, putting emphasis on the first component (VC3), the combination quality and reliability, putting emphasis on the second component (VC4). The strategies of the RC, for increasing its market share, are proper advertisement based on the low price of produced recycled paper satisfying minimum quality requirements (RC1), the combination of low price with sensitization of the public as regards environmental and materials-saving issues, putting emphasis on the first component (RC2), the same combination, putting emphasis on the second component (RC3). Analysis of all possible situations for the case example under examination is also presented.|
|Appears in Collections:||Δημοσιεύσεις σε Συνέδρια|
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