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Title: Χρήση Στρατηγικών Μοντέλων Αιχμής για Ανάπτυξη ΑνταγωνιστικούΠλεονεκτήματος από Εμπορικές Τράπεζες: Συγκριτική Ανάλυση για την Ελλάδα
Issue Date: 2008
Publisher: Πανεπιστήμιο Πειραιώς
Citation: ΣΠΟΥΔΑΙ Vol. 59, No. 2.
Abstract: Greek banks struggle to survive in a highly competitive market, characterized by descending growth rates. Therefore, the most valuable survival tool is the use of a solid and successfully targeted strategy. The inquiry of Greek banking sector’s strategic level reveals the use of simplestrategic practices and the lack of a coherent strategic formula, focused on the main strategic goals, which would align these practices and communicate them to the whole organization. T
ISSN: 1105-8919
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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